Well yes and no, actually.
The rule of thumb I apply is that if I need to know where the "middle" is, then linear is a must. Examples include tone boost/cut controls where the "middle" is flat, or blend/mix controls where the "middle" is a 50/50 combination.
Obviously, there are many instances where there IS no "middle". So there is no "middle" for distortion amount, or phaser speed, or tremolo depth, or flanger regeneration. Does the choice of taper become a matter of preference or taste in these circumstances? Again, yes and no. There are some things where log or anti-log is pretty much a requirement simply because of the way the human auditory system works, but there are other things where it is a matter of choice/taste.
For example, the human ability to make fine distinctions in speed or rate of change in time is such that log or anti-log speed pots are almost always de rigeur for LFOs or else the parameter becomes largely undialable and the control way too twitchy to be of any use ("Set it at the 7:20 position, and don't go above 7:35 or else it's too fast."). When it comes to volume pots, human hearing dictates that they need to be log for any sense of level adjustment that is predictable and repeatable.
In other areas taste/choice is the dictating factor. For instance, is there any theory-driven basis for using a log vs linear pot for phaser/flanger resonance? Not really. Some folks will like to be able to fine tune heavy resonance, while others will better appreciate the capacity to dial in shades of subtlety. Distortion intensity controls are the same way. Some will like a taper that lets them more easily whip through the subtle stuff and easily differentiate between shades of intense distortion, while others will prefer the opposite.
The bottom line is that the taper needs to be selected on the basis of what you need to accomplish via that control. Some things demand a "middle". Some thngs demand an equivalent progression through a range of settings. And some will be motivated by a desire to zero in on a particular range of settings.