Sorry iefes, I don't know of any handy "rule of thumb" type information for how to calculate the values. It would certainly be nice to have. I've done this just by experimentation in LTSpice, and if you've got Spice too, that's the course of action I'd recommend.
What I do know is that increasing the ratio of the two caps (I've got 33/2.2=15, but 10 is good too) gives a more peaky/narrower band and more equal values does the reverse. Beyond that, double the values to go down an octave, or halve them to go up an octave. Then pick the nearest thing that is realistic (e.g. 4n7 not 5n if you're looking for half a 10n) and try it in the sim. Rinse, repeat.
I think 700Hz sounds like a good centre for mids, yes. Rod Elliot of ESP makes an argument that 640Hz is the geometric "centre" of the human hearing range, based on octaves from 20Hz to 20KHz. Certainly a bit lower than the typical 1KHz is better. I used 800Hz in the design above, which might still be a bit high but we'll see when I get to build it.