What gritz said: "positive feedback is applied to the halfway point of the load resistance." Cut the first stage load in half (or replace the one resistor with two half-value resistors), shove signal in there.
The "half" is not magic. If the follower has large power the "upper" resistor can be smaller. For single stages "half" is a good guide; when you get to loudspeaker amps you may find a 1:4 ratio.
> bootstrapping being rather incestuous
Yes. In fact it converts a CE-CC pair into a CE-CE pair. The "follower" actually becomes a gain stage, adding distortion. "Usually" you can get a cleaner design with a simple CE-CE pair without bootstrapping.
The capacitor value must be quite large. Normally we can accept 70% fall-off to pass signal; but to bootstrap we need 90%-99% signal.
Also note that at today's prices, an additional transistor stage may be cheaper, smaller, and much more gain than bootstrapping.